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You can look this happy too

Enroll in the Direct Plan to be eligible for a New York State tax deduction of up to $10,000.*
We thought that would make you smile.

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*Up to $10,000 is deductible annually from New York State taxable income for married couples filing jointly; single taxpayers can deduct up to $5,000 annually. State tax benefits for non-resident New York taxpayers may vary. State tax deductions may be subject to recapture in certain circumstances such as rollovers to another state's 529 plan or nonqualified withdrawals. Please consult your tax advisor.